The hospitality industry has become a prime target for cybercriminals. Hotels process vast amounts of guest data, manage payment information, and operate complex IT environments that are often connected to multiple partners and suppliers.
With the introduction of the NIS2 directive, the European Union is raising the bar for cybersecurity standards across all critical sectors – including hospitality. Compliance is no longer optional; it is becoming a requirement for maintaining trust, winning tenders, and securing partnerships.
For hotels, NIS2 compliance means proving you are a safe digital environment, not just claiming it. It’s about demonstrating that your IT infrastructure, data handling, and governance meet recognized standards designed to protect guests, partners, and your brand.
What is the NIS2 Quality Mark?
In today’s hospitality landscape, claiming your hotel is “secure” isn’t enough. The NIS2 Quality Mark is designed to close that gap between words and proof.
To earn it, your hotel goes through a comprehensive assessment conducted by an independent, accredited auditor. Every part of your digital environment – from network security to governance practices – is tested against the strict standards of the NIS2 directive.
What makes the Quality Mark powerful is its independence. It’s not a self-assessment or internal stamp; it’s a third-party validation recognized across the industry. For your hotel, it becomes a visible signal to guests, partners, and insurers that you take cybersecurity seriously and can demonstrate it with evidence.

The Three Levels: QM10, QM20 and QM30
The NIS2 Quality Mark doesn’t use a one-size-fits-all approach. Instead, it recognizes that hotels operate at different levels of digital complexity. That’s why it’s split into three tiers: QM10, QM20 and QM30.
– QM10: Validates essential cybersecurity practices—perfect for smaller hotels starting their journey.
– QM20: Proves intermediate resilience with structured risk management and awareness training.
– QM30: The gold standard, demonstrating advanced controls, supplier vetting, and full NIS2 alignment.
Each level serves as both a certification and a competitive edge, allowing you to show exactly where your hotel stands and giving you a clear path to the next stage of digital trust.
Independent Auditing: Why This Mark Matters
One of the key strengths of the NIS2 Quality Mark is that it’s not self-issued. To achieve it, your hotel undergoes an assessment performed by a fully accredited, independent auditor. This external validation ensures the Quality Mark carries real weight.
It’s not based on internal checklists or vendor claims, it’s a third-party confirmation that your hotel meets recognized cybersecurity standards.
For guests, partners, and insurers, that independence translates into trust. It proves you don’t just say you are secure—you can demonstrate it with unbiased evidence.
How Hotels Benefit From Achieving a Quality Mark
Hotels that achieve the NIS2 Quality Mark do more than simply check a compliance box. The certification represents a strategic investment in digital resilience and brand trust.
In an industry where guest data, payment systems, and third-party integrations are critical, being able to prove your cybersecurity maturity is no longer optional, it’s becoming a business necessity.
This is where the NIS2 Quality Mark delivers measurable value:
– Compliance confidence: You meet EU-level cybersecurity requirements.
– Competitive edge: Certified hotels stand out when competing for contracts.
– Marketing power: A visible symbol of trust for guests and partners.
– Risk reduction: Stronger controls mean fewer vulnerabilities and incidents.
Ultimately, the mark turns cybersecurity into more than a back-end process. It transforms it into a visible business asset—one that protects your guests, reassures your partners, and safeguards your hotel’s long-term success.
Becoming a Safe Partner in the Hospitality Industry
Modern hospitality runs on trust. Every booking, payment, and guest interaction depends on secure IT systems and safe data flows.
The NIS2 Quality Mark gives hotels a way to prove that trust isn’t just a promise, it’s verified by independent experts.
Earning that mark requires a strong foundation. From secure networks to staff awareness and policy management, it takes more than a checklist – it takes a holistic approach to cybersecurity.
At Sbit, we specialize in helping hotels get there. Our team supports properties in building reliable IT environments, aligning with NIS2 requirements, and preparing for independent audits.
With the right guidance, your hotel can move from “we think we’re secure” to “we can prove it.”


